April 05, 2006

Cool’s the word for hedge funds

I never thought I’d say this, but the British could actually give us a few tips on how to make something as stodgy as hedge funds cool. Yes, you heard me right. Hedge funds have suddenly decided to jazz themselves up. And the British companies seem to be the guiding light here.

One is tempted to ask was it that drove this industry, which was associated with the uber-rich to remodel itself into a fun thing? It seems the industry is no longer satisfied with hobnobbing with billionaire financiers and wants to move out into the world. And it has done this in style. So, you have Hedgestock 2006, a rollicking fun event that will kick off the metamorphosis of the industry. Sponsors hope to make the event, which will be held soon, the premier hedge-fund-industry trade show of Europe. Guess it won’t be long before we have our own cool hedge fund event.

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